JCI Jewellery, the jewellery and watch specialist used TFWA World Exhibition to announce that it is going through a complete rebrand of the company. Moving away from its established name and brand image, JCI Jewellery will now be known as Kurate International Ltd. Sitting under the Kurate International umbrella will be its three main travel retail brands, Aeon, YOU and Moon. The company is going from strength to strength, with the travel retail sector being one of the fastest growing and most important parts of its business. With a growing team, and a new direction, Kurate International is in a strong position going forward. Claire O’Donnell, Key Account Manager, KURATE, comments, “A lot has changed in our company over the past 18 months, we have entered new countries and met new customers from all over the world, exhibiting in Hong Kong, Singapore and Cannes. This company rebrand has been prompted by this development and growth across our domestic, international and travel retail divisions.” “The JCI name, based on its founder John Campbell, held little relevance outside the UK jewellery market, and with our recent growth we felt it was time to rebrand. Change can be difficult yet exciting, and we are fully embracing this new image, knowing it fits us much better for now, and the future. The name Kurate suits what we do as a company; developing new products and the best collections that we can. It’s a description of our past and our future – a whole new step,” adds O’Donnell.
October 17, 2016Return to News