Imperial promotes Global Connections and unveils latest portfolio innovations

This year sees a major change at Imperial Brands’ Duty Free & Travel Retail Summit of the Americas 2019 booth in Orlando, as the company moves to the theme ‘Global Connections’. The completely renewed booth takes visitors on a journey exploring Imperial’s brands and introducing the next generation vaping brand mybluTM. “Our theme represents our belief in Global Connections,” says Christian Münstermann, Sales & Marketing Director Imperial Brands GDF&E. “We’re constantly seeking new tobacco trends while addressing global consumer needs. We aim to connect these needs with solutions and our goal is to always offer the best quality and most relevant portfolio in each location.” “We’re excited to present our latest portfolio innovations and new initiatives as we connect with customers and retailers during the Summit of the Americas,” adds José Rubiralta, Regional Manager Americas. A key initiative this year is the introduction of myblu in the Duty Free channel. “Following the successful launch in domestic markets across the world, we’ve gained solid learnings to launch this product in Duty Free,” continues Münstermann. “In the coming months we will be launching myblu in the UK and US through partnerships with Dufry and other retailers and we will then roll it out to the rest of the Duty Free world. myblu brings simplicity to vaping thanks to its one step click-and-vape system and the wide flavor range of pre-filled liquid pods that is available. myblu will be unveiled to the Americas at the Imperial Brands booth #423.

March 13, 2019

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