Imperial Brands reaches for more with Davidoff limited editions

This year’s TFWA Asia Pacific Conference & Exhibition sees Imperial Brands introduce two limited edition variants for its key cigarette brand Davidoff (Basement 2, 2-C38.) Says Julia Bauer, Regional Manager APAC - Global Duty Free & Export at Imperial Brands: “This is the first time I will be attending the TFWA Asia Pacific exhibition in my new role, and I am very excited to be hosting this event with my team and engaging in fruitful meetings and discussions with our partners. We are very happy to be introducing our new Davidoff Camera Limited Edition as well as the Davidoff REACH QS Purple Mint – two products that are perfectly suited to satisfy travellers’ needs and demand in Global Duty Free.” Davidoff Camera Case Limited Edition Limited Editions are mandatory for incremental sales volumes and more importantly, Davidoff Limited Editions prove its premium brand position and retains visibility. “How can we attract our Davidoff consumers the most? - By emphasizing the global connection with our Davidoff customers and by engaging with them. How can we do this? - By offering a ‘Davidoff souvenir’. This Limited Edition outer is designed in the shape of a camera to meet the travel theme and to underline the brand’s urban city lifestyle and heritage value.” Davidoff REACH Purple Mint Queen Size The new Davidoff REACH line, which is only available as queen-size cigarettes as part of a new format for Davidoff, is aimed at modern and open-minded smokers seeking a progressive brand with modern style and innovative features. “REACH for more! Let Davidoff bring innovation to your life. The launch of our REACH Purple Mint is the new Crush Ball initiative for APAC Duty Free, which has a strong demand for flavours and unique smoking experiences.” “These limited editions and new introductions are further examples of our commitment to Global Connections; addressing global and regional consumer needs and meeting developing tobacco trends,” continues Christian Münstermann, Sales and Marketing Director Global Duty Free & Export. “We have enjoyed exceptional localized success in the past with Davidoff limited editions such as Magnum Elite and so are confident that REACH will be equally on-point. We’re very much looking forward to introducing these new product offers to our customers in Singapore this year.”

May 3, 2019

Return to News