Hawaiian Host makes key appointments as it targets rapid growth in travel retail

Chocolate and macadamia specialist Hawaiian Host, and its sister business Mauna Loa Macadamia Nut Corporation, have announced three major appointments who will play vital roles in their ambitious plans for the travel retail channel. The high level new recruits are Edward Schultz (President), Theresa Tuxhorn (Director of Global Marketing), and Danielle Laubenstein (Director of Global Brand & Innovation). Edward Schultz takes on the Presidency of Hawaiian Host and Mauna Loa Macadamia Nut Corporation, the world’s leading roasted and chocolate covered macadamia nut brands. He was previously President and owner of Honolulu Coffee, the world’s leading “Farm to Cup” coffee company. Under Mr Schultz’s leadership, Honolulu Coffee grew from five stores in 2008 to one of the most unique, fully integrated specialty coffee operations in the world. Today, Honolulu Coffee grows coffee on 230 acres in Kona, Hawaii, roasts coffee in Waikiki and serves customers at its 37 stores in Hawaii, Japan, Vancouver and Guam. Prior to that role, Mr Schultz was President of LatteLand in Kansas City, where he got his start in the coffee business. LatteLand was a pioneer in the third wave coffee industry and was sold to Kaldis Coffee in 2012. Meanwhile, Theresa Tuxhorn joins from working in San Francisco for Williams Sonoma Inc, where she led the merchandising, marketing and product innovation functions for the confectionery and gourmet food category. She managed the business across 230 retail locations and also the company’s ecommerce and catalogue operations. Prior to that role, she built up a decade of experience working at DFS, latterly as Global Merchandise Manager for the food and gift category. During her time with the Hong Kong-headquartered travel retailer, she worked on category strategy, innovation and growth initiatives in markets including North America, Mid-Pacific, South East Asia, Middle East and Europe. Her other experience includes playing an instrumental role in developing and designing a premium food hall for the launch of the T Fondaco del Tedeschi in Venice, Italy. Finally, Danielle Laubenstein joins with extensive experience in travel retail, having started her career with Godiva’s global travel retail team, concentrating on the local, European, and Asian tourist visiting throughout the Americas. Danielle then joined Chocolove as Director of Marketing, gaining experience in the naturals channel. Theresa Tuxhorn said: “This is a particularly exciting time for the three of us to be joining Hawaiian Host, when one if its main focuses is to grow its travel retail business. I’m aiming to use my experience in the channel to help rapidly develop our business in this market, which offers a wealth of opportunities.” Hawaiian Host introduced its Mamoru Takitani Founder’s Collection of chocolate products into Asia Pacific travel retail in August this year, supporting the launch with high-profile promotions in major airports, destination-specific gift boxes and gift with purchase offers. Hawaiian Host and Mauna Loa products are sold in over 20 countries and the companies have a combined 600 employees in Honolulu, Hilo, Los Angeles, Tokyo and Singapore.

September 23, 2019

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