DYRBERG/KERN brings Asian focused jewellery concepts to Singapore

Fashion jewellery expert, DYRBERG/KERN returns to TFWA Asia Pacific Exhibition and Conference (Basement 2, D9) with a host of exciting new additions to its trendy portfolio. The brand has been focused on expanding its distribution in the Asia Pacific region for a few years, recording several inflight listings. “The show is an important tool in our kit to help us penetrate the Asia Pacific market. It is a key date in our calendar, and one we are committed to for the future,” comments Jacob Olsen, Travel Retail Manager, DYRBERG/KERN. Now extending its offering, DYRBERG/KERN is introducing the following in Singapore: Orion Sterling Silver 925 collection – A collection designed and produced in 925 sterling silver and delicate semi-precious gemstones. COMPLIMENTS bracelets – After having received great feedback and results on its COMPLIMENTS ring concept, DYRBERG/KERN has decided to expand the line with bracelets. The idea is the same – exchange the top to change the look. Sublime watches – Statement watches are a hot trend in travel retail at the moment. Due to this, DYRBERG/KERN brings new colours to its Sublime watch collection, including: hot pink, orange and turquoise. Adds Olsen, “We have introduced these new products into our current range specifically to appeal to the Asian consumer. Each item is delicate in design, made from genuine metals and semi-precious stones, and available in a variety of colours, all at accessible price points. “Asia is an important part of our travel retail strategy; it’s a region that continues to see strong growth, so we want to be part of that. We have gradually been building our airline partners in Asia, but we are also on the lookout for potential retailers that we can work with to expand our airport presence.”

April 25, 2017

Return to News