Disaronno announces new Valentine’s Day themed activation

With Valentine’s Day this week, Disaronno®, the world’s favourite Italian liqueur has announced its latest activation at Milano Malpensa Airport. Running throughout the month of February – the most romantic month of the year – the activation, named ‘Share a lovely Disaronno moment,’ aims to promote the contemporary character and peerless versatility of the Disaronno brand. Featuring in the walk through Dufry store in Terminal 1, the activation will bring an eye-catching free-standing-display-unit that will showcase the iconic original Disaronno bottle. Passing passengers will be encouraged to try free samples of two of Disaronno’s most iconic cocktails: the Disaronno Sour and the Disaronno Fizz. For every bottle purchase made throughout the month of February, consumers will receive a free Disaronno sour jar in beautifully designed Valentine’s packaging. In addition, all Disaronno lovers will be encouraged to share a ‘lovely Disaronno moment’ on their Instagram – tagging the drinks brand. “Valentine’s Day is a key date in our marketing calendar; it provides us with a great opportunity to achieve additional sales and grow brand awareness,” comments Illva Saronno Global Travel Retail Director Nikos Tsagarakis “This year’s activation brings an element of excitement to the airport; offering travellers the chance to enjoy a famous Disaronno cocktail is sure to put a smile on everyone’s face, whilst acting as a great driver of additional sales.”

February 12, 2019

Return to News