CircleSquare has announced the acquisition of a significant stake in Swiss digital marketing agency comtogether. The move comes as the leading experiential marketing, brand activation and consumer engagement specialist seeks to strengthen its focus on the digital elements of campaigns for its travel retail clients. Based near Geneva, Switzerland and with offices in Hong Kong, comtogether is an agency with a strong list of brand clients which includes MSC, Maurice Lacroix, Fisherman’s Friend, Sygnum and Clinique La Prairie. Its primary focus is on data-driven digital marketing, producing campaigns – including media planning and buying – and bespoke automations, with measurable and repeatable results. CircleSquare – which works with major travel retail players including Diageo, Mondelez and L’Oreal – said that comtogether’s deep knowledge of the Western and Chinese digital media eco-systems and their approach combining data and psychology to target shoppers were the key factors in formalising its association with the agency. “This is a very positive step forward for our business,” said Stéphane Zermatten, Managing Partner at CircleSquare. “We are combining their 14 years of experience in data analysis and media planning with our own 20 years of travel retail shopper experience to offer a strong end-to-end proposition.” He added: “comtogether is an important part of our pioneering work to make light of channel agnosticism, seamlessly blending digital and physical to allow brands to have a consistent campaign message delivered across the entire shopper journey.” CircleSquare’s association with comtogether began in July last year with a highly successful integrated digital-meets-physical campaign for Italian eyewear specialist Luxottica. “We worked with comtogether to target shoppers on social media with personalised messages before their trip, effectively driving awareness for the campaign and creating footfall to the physical activation at Hamburg Airport, remaining connected with the shoppers throughout their journeys,” explained Zermatten. He continued: “COVID-19 has fast-forwarded the need for travel retail to look closer into digital as a means to engage shoppers and ensure a strong end-to-end omni-channel offering. Accordingly, we have noticed an acceleration of the move towards digital, in terms of both client requests and budget allocation. “In order to continue to deliver on the digital briefs at the highest standards – not only the travel retail standards but also the local market standards – we have made an important move to acquire a major stake in a leading digital marketing agency to bring these strategic capabilities in-house.” CircleSquare Executive Creative Director Philip Handley added: “One of the most exciting things to come out of this acquisition is just how accurately we will be able to get precise, relevant customer data to inform our strategic planning. This will allow us to offer existing and potential new clients a unique service bringing together the best of the digital and physical worlds at the same time.” Charlene Lau, Head of Media Planning at comtogether in Hong Kong, concluded: “Integrated campaigns are a necessity, but the secret of a successful campaign is showing up for the right customers, at the right time, where it really matters, in a remarkable way. We are delighted to be working with a company of the stature of CircleSquare, to help deliver the footfall and engagement to the irresistible experiences they are renowned for creating.” EDITOR’S NOTES: CircleSquare is an expert in experiential marketing, brand activations and consumer engagement. We are proud to deliver seamless and consistent digital and physical experiences which are irresistible. Our global teams of more than 120 people in 7 offices are retained across multiple sectors by some of the world’s largest corporations. We work hard to deliver outstanding creative value for household names such as L’Oréal, Diageo, Mondelez, LVMH and many more valued clients. www.circle-square.com comtogether is a digital marketing agency with a growth hacking mindset, combining data analytics with psychology to drive marketing strategies and campaigns across all continents. The agency has 14 years of experience in delivering the insight that enables clients to engage global audiences relevantly and at scale. Through direct relationships with regional search engines and platforms, it plans and delivers custom-made international campaigns across both Western and Chinese digital media landscapes.
September 14, 2020Return to News