Cabeau®, the leading consumer travel product brand sold in over 110 countries, comes to TFWA Asia Pacific Exhibition & Conference (Level B2, G23) with a new face to lead its growth in the region. Recently promoted as the company’s Global Travel Retail Sales Director, Lital Guedalia has 10 years of industry experience, both on the supplier and retailer side. She joined Cabeau two years ago to manage its travel retail business in the Americas. She brings a wealth of retail experience from travel and luxury fragrance categories, with companies that include Christian Dior Parfum® TR in Miami, Duty Free Americas, based in Hollywood Florida, and Sakal Layam in Israel. “I am delighted to lead Cabeau into a new and exciting growth phase within global travel retail. Cabeau has enjoyed great success in the Americas. And I am excited to bring that same success to the Asia Pacific and beyond. This is my first show in Singapore, and I plan to introduce myself personally to all our customers, as well as to expand our business in the region,” comments Guedalia. New for TFWA Asia Pacific this year is Cabeau’s groundbreaking product, Track & Shield™ a smart lock incorporating the world’s most functional GPS tracking capability, and engineered with patented GPS lock technology. The lock features a Finder button that offers real-time tracking virtually anywhere in the world. It also geo-time stamps each time luggage is opened, giving the user peace of mind that his/her valuables are tracked and safe. Never lose anyone or anything again! Cabeau unveiled Track & Shield for the first time at a private Los Angeles event last month. Track & Shield is available for pre-order only and exclusively to Cabeau’s top customers. CEO and founder, David Sternlight comments, “There is nothing like Track & Shield on the market. It is a truly unique product and we are so excited to introduce it to our customers in Singapore. This lock doesn’t only track luggage, but also it has multi-purpose functions. For example, a consumer could use it to keep an eye on a loved one, pets, anything! The addition of a finder button allows you to send out an alert signal in times of need, so it really is life-saving!” Cabeau will also be showcasing its innovative line of high-quality travel products including the acclaimed Evolution S3 travel pillow, which is already receiving recognition from leaders in the travel industry. Show attendees will also enjoy Cabeau’s current line of popular travel items such as the Evolution Classic pillow, Evolution Cool pillow, Evo Microbead pillow, Air Evolution pillow, Fold ‘n Go Blanket, Midnight Magic Sleep Mask, and Bamboo Compression Socks, all of which improve travel comfort.

April 23, 2019

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