CABEAU® PROPELS ITS CONSUMER PRODUCT TRAVEL BRAND TO NEW HEIGHTS

Cabeau®, the leading consumer product travel brand in over 120 countries around the world, is promoting retail optimisation at TFWA World Exhibition and Conference (Yellow Village, E39). To launch its new merchandising and point-of-purchase program, Cabeau is partnering with retailers to identify specific strategies to accelerate product turn and maximize store-level profits. Its new product fixture boasts a 38% increase in product density from a compact 1.07 square foot footprint and is a cornerstone of the new retail optimisation programme. Double-digit sales increases for $40-60 MSRP travel pillows are helping drive significant individual average transaction improvement for travel retailers. Cabeau recently incorporated attention-grabbing lenticular packaging on its popular Evolution S3® travel pillow to educate consumers on its promise to eliminate neck pain and provide the scientifically best-seated sleep. Global Travel Retail Sales Director, Lital Guedalia comments, “We continue to expand our global reach with new listings for King Power in Thailand, Brookstone in the USA, Munich Airport and an extension of our current global contract with WH Smith. Most excitingly, we have witnessed tremendous retail success by partnering with key accounts to develop and drive best practices in the field.” Along with its Retail Optimisation Programme, Cabeau will also be showcasing its award-winning line of high quality, innovative travel products like the acclaimed Evolution S3® and Evolution Cool® travel pillows which have been recognized by travel industry leaders in addition to being perennial consumer favorites. Cabeau’s full travel line includes its most compact, one-breath inflation Air Evolution pillow, versatile Fold ’n Go Blanket, guaranteed blackout Midnight Magic Sleep Mask and therapeutic Bamboo Compression Socks. In addition, Cabeau produces more value-oriented travel pillows of varying compositions to meet all market segment needs. “We are delighted to be back exhibiting at TFWA World Exhibition and Conference. It is the ultimate travel retail venue where the world’s industry leaders congregate and discuss the latest important trends. Cabeau is honored to be part of this storied tradition which is vital for our brand’s continued growth and expansion,” adds Guedalia.

August 20, 2019

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