AWARD WINNING WHISKY MAKER, WHYTE & MACKAY EXTENDS FETTERCAIRN PORTFOLIO WITH NEW EXCLUSIVES

Award winning whisky maker, Whyte & Mackay has reaffirmed its commitment to the travel retail channel with exclusive releases from one of its flagship Highland single malt Scotch whiskies, Fettercairn. The two new travel retail exclusive expressions will be launched at TFWA World Exhibition and Conference (Green Village M52) in Cannes next month, alongside Whyte & Mackay’s extensive portfolio of iconic single malt brands including The Dalmore, Jura, and Tamnavulin. Fettercairn was relaunched in Cannes last year, revealing a new brand proposition, alongside much premiumised brand identity, bottle and packaging, echoing its unique provenance and distillation process. The relaunch saw the introduction of four new aged single malts which have since found their way on to travel retail shelves in most key malt airports, including London, Singapore, Hong Kong, Taiwan and Dubai. The new travel retail exclusives being unveiled in Cannes will showcase the signature tropical fruit style derived in part from the brand’s unique distillation process in which we drench our stills with crystal-clear mountain water, to create an exceptionally refined spirit. Here is a hint of what you can expect. - A Travel Retail Exclusive, limited release 16 Year Old with a remarkable maturation story that results in a unique and intriguing style for whisky lovers, whilst sure to appeal to new and occasional drinkers. - A rare Travel Retail Exclusive 23 Year Old Single Malt, matured in hand-selected casks containing rare and aged stock. It is the perfect expression for travelling whisky lovers looking for hidden gems. The 16 Year Old and 23 Year Old travel retail exclusives are available from Q1 2020 and will have a RRP of £80/1L and £200 /70cl respectively. The travel retail collection is completed by the Fettercairn 12 Year Old Pedro Ximénez Sherry Cask Edition, aged in American White Oak ex-bourbon barrels, with a finish in Pedro Ximénez Sherry casks to enhance Fettercairn’s signature tropical fruit notes with an added layer of sweet complexity. Priced at £60/1L this expression is available now in GTR markets including Dubai, Singapore, London, Edinburgh, Glasgow (all main UK airports), Taipei, and Hong Kong. Also available in travel retail is a 28 Year Old (RRP £400/70cl) a 40 Year Old (RRP £3,000/70cl) and the hero of the portfolio, the 50 Year Old (£18,000/70cl). The 40 Year Old features a finish in an Apostoles Sherry Cask and the 50 Year Old in a Tawny Port Pipe. The progression of age and finishing designed to take drinkers on a journey of elegant, tropical fruit flavour intensity. Whyte & Mackay Travel Retail also announces a heightened travel retail focus for Fettercairn 40 Year Old in 2020, including the support of in-store plinths to drive hero visibility and desirability. The 40 Year Old (and 50 Year Old) both come presented in hand-crafted wooden presentation boxes to reflect their value and prestige. Richard Trimby, Travel Retail Director at Whyte & Mackay, said: “We are answering the travellers’ thirst for newness. We know that Single Malt consumers in GTR like to discover new flavours and find hidden gems, especially ones that are unique and exclusive to the channel. “We’re building on the momentum of the Fettercairn relaunch last year with these two new travel retail exclusives and by committing additional support in the channel for the established expressions. “To grab the attention of whisky enthusiasts, we have worked hard on making our expressions stand out on the shelf with our distinctive storytelling and new brand identity, bottle and packaging. We look forward to sharing all of these new Fettercairn developments with buyers and travel retail colleagues in Cannes.” In other Whyte & Mackay news, another key launch for Cannes is a new and exclusive travel retail collection from The Dalmore – the apex of malt whisky, the fifth malt brand by value in GTR and the fastest growing luxury single malt in the world (reference: IWSR). This new, permanent collection of three single malt whiskies, exclusive to travel retail, celebrates The Dalmore’s relentless pursuit of excellence, and seeks to continue the momentous growth that the brand has enjoyed over the past nine years. More details of these new expressions will be revealed in Cannes.

September 5, 2019

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