Aurora creates a compelling offer for Camels

Soft-toy specialist Aurora is now offering retailers a wider than ever range of Camel merchandise, ideal for both destination sales throughout the Middle East and general display elsewhere. The full range can be seen this year at TFWA World Exhibition (Green Village K67). New additions to existing Camel plush characters include new Sparkle Tales Camels in two sizes: 18m and 30cm. Sparkle Tales bring colour and glitter to brighten up the dullest of days. Super soft and cuddly, the camels have gold glitter hooves and accents on red saddle-pads and make a perfect souvenir gift, priced at €12.95 and €19.95 respectively. Sparkle Tales Camels join a new family of characters also featuring Unicorns and Dragons in different colours with glittery accents (hooves, horns etc), Available in 7” and 12” sizes in strong bright and pastel colours, retail price points are from €12 to € 20 euro. There is also a promotional/jumbo size available for €80. A Camel also now features in Aurora’s Fancy Pals collection – a strong seller in travel retail locations worldwide. This cute bag features a camel face on the side and a plush camel friend inside and is an ideal travel retail item for children aged three upwards. Retailing at €16.95, the Fancy Pals Camel travel bag will also feature in Cannes. “Camels are perpetual favourites with children and always popular choices in airport retail locations – obviously particularly in the Middle East but not exclusively,” says Aurora travel retail director Garry Stoner. “Alongside our other plush ranges and merchandising options, Aurora now offers travel retailers the widest range of characters, sizes and formats – all ideal for impulse purchase as gifts for children and young adults.”

September 28, 2017

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