A focus on its classic for Illva Saronno at Cannes

Illva Saronno returns to TFWA World Exhibition & Conference (Bay Village, Stand 19) with a strong focus on its iconic brand Disaronno®. Over the years, the brand has made a name for itself as the world’s favourite Italian liqueur thanks to its original taste and unmistakable aroma that comes from a secret recipe kept by the Reina family since 1525. Its perfect balance of centuries-old tradition and a future-oriented, innovative approach makes Disaronno® ideal for travel retail. The perfect gift for a loved one or for self-consumption, the brand sits well in airport shops and on cruiseships and ferries all over the world. “Disaronno® is a truly unique, versatile brand. The combination of carefully selected high-quality ingredients makes it unique from anything else on the market. Travel retail is the ideal platform for a brand like this; uniqueness, quality, versatility and excitement are all qualities that travel retail customers are looking for, so it makes sense that Disaronno® should be incorporated into the liqueur offering at airports and cruise ships all over the world. The versatility of Disaronno® makes it perfect for sampling in travel retail locations. Whether served neat, on the rocks or in an easy-to-make cocktail, there is something for everyone to try. For travellers who know Disaronno® – and those who do not – sampling enables them to enjoy the different nuances that contribute to the uniqueness of the liqueur. We invite anyone who is attending Cannes to come and experience our great brand and experience why it is a must-stock brand,” comments Nikos Tsagarakis, Illva Saronno’s Global Travel Retail Director. Illva Saronno also comes to Cannes with latest news regarding its American distribution. As of September 31st, 2019, Illva Saronno S.p.A. and EDRINGTON America Travel Retail will no longer work in cooperation, ceasing EDRINGTON’s distribution of Illva Saronno’s brands. Illva Saronno will be consolidating its portfolio with WEBB BANKS – who currently represents the brand in the Caribbean. As of October 1st, 2019, WEBB BANKS will be the new partner of Illva Saronno S.p.A. in the Americas. “We made this strategic move as part of our global travel retail strategy to strengthen our presence in major regions of interest and to build our portfolio. We would like to thank EDRINGTON America Travel Retail for a very successful partnership over the last years and we wish them all the best for the future,” comments Tsagarakis. Visitors to Illva Saronno’s stand will not only get to experience its famous amber liqueur but also its wide portfolio of products including the highly successful Tia Maria coffee liqueur. Illva Saronno will also be showcasing a sample of other brands that are perfect for locations wishing to offer travellers something a little different. This includes Rabarbaro Zucca, Artic Vodka, Isolabella Sambuca, Isolabella Limoncello, Mandarinetto, Arum and Duca di Salaparuta wines. The Illva Saronno travel retail team looks forward to welcoming you at TFWA World Exhibition this year with daily cocktails on its stand (Bay Village, Stand 19). Please join Trent Russell, Regional Director – APAC & Global Travel Retail and the team including: Nikos Tsagarakis, Global Travel Retail Director and Valentina Cozzi, Global Travel Retail Marketing Manager.

September 24, 2019

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