A buoyant sunglasses market brings Rodenstock back to Orlando

With the continued development of the sunglasses category in travel retail, Rodenstock is returning to the Summit of the America (booth 724) with a positive outlook on its growth for 2019. “The sunglasses category is booming; there is so much potential for Rodenstock and Porsche Design,” comments Petra Eckhardt, Director Global Retail, Rodenstock. “We see potential in all distribution channels: eyewear multi-brand duty free stores, airport shops, downtown and border, inflight and cruise. Travel retail is very important for us, and we have been seeing excellent growth in the Americas as well as Asia, the Middle East and Eastern Europe. “Sunglasses are one of the most sought-after categories in travel retail and consumers are always looking for new lifestyle brands. Rodenstock and Porsche Design sunglasses are the perfect choice for an international clientele looking for upscale design and quality. “We have serious ambitions to be listed by the top 10 retailers within the next three years by offering a ‘must-stock’ assortment supported by exceptional customer service and support. This includes competent eyewear sales training for sales staff, promotions for consumers, special TR promotions as well as a variety of social media campaigns to help attract clients and support growth of GTR,” adds Eckhardt. “In order to focus on the specific requirements of the market, Rodenstock will continue to invest in the travel retail sector.” Targeting women as well as men, the portfolio offered by Rodenstock includes both sunglasses and a fabulous range of readers. The epitome of quality, style and design; each product from Rodenstock enables travel retailers to offer a truly rounded sunglasses offer to consumers. The portfolio includes: Femininity with star appeal: Die Lady R Sun The Rodenstock Lady R Sun series is the ideal accessory for that big entrance. It is the reissue of a model that was worn in the ‘60s by actress Senta Berger. Perfectly wrought acetate frames prevail in a thrilling Havana and textured look. Combined with an elaborately crafted facet, the result is a refined look for the grande dame of today. Innovation for smart men: The Roll Hinge 2.0 The Rodenstock Roll Hinge 2.0 series scores with smart technology. The Roll Hinge is a hinge with an integrated screw that provides especially smooth mobility. The combination of the finest stainless steel and ultra-light special plastic guarantees maximum wearing comfort. With a touch of the ‘60s, the Roll Hinge is a sunglasses classic for men with a passion for technical details. Tone-in-tone for a perfect match: The Zeitgeist Sun The Rodenstock Zeitgeist Sun series is the absolute highlight of the season. The sunglasses are captivating due to elaborate material combinations. The modern colours of the frame are completely matched to the colours of the lenses from the Rodenstock Tint portfolio. The perfect fashion statement from Rodenstock. More glorious than the ‘80s: Monaco Vice Glamour, speed and style: With a combination of the style of the glorious ‘80s and current international catwalk trends, rocco by Rodenstock makes a self-confident statement with the new shield sunglasses. The style is cool, striking and sporty at the same time – an extravagant, stylish eye-catcher. Munich City Vibes as a fashion accessory: Greenery Isar, the English Gardens or Gärtnerplatz – rocco by Rodenstock was inspired by the spirit of the most beautiful places in Munich for its new series. Correction spectacles RR450 and RR451 or the classical sunglasses RR333 and RR334 bear the names of the Munich hotspots and are each available in different, cutting edge colour combinations. They are the perfect accessories for a successful stroll through the city. Far beyond the city limits of Munich! Unique Style with Immaculate Quality: Rodenstock ready reader The Rodenstock ready reader is a modern interpretation of reading glasses. The highest wearing comfort and perfect adaptability thanks to the metal insert make the Rodenstock ready reader a perfect travel accessory for both men and women. Engineered in Germany, the reading glasses are available in four different colours, silver-black; gold- burgundy; palladium; gun- dark brown and various optical strengths (+1,00 dioptries, +1,5 dioptries, +2 dioptries, +2,5 dioptries). “We are delighted to once again be exhibiting in Orlando and interested to experience the new venue this year. We welcome both our current customers and new to come and talk to us about our exciting plans, and look through our un-missable portfolio of products. We look forward to seeing you on our booth!” adds Eckhardt.

March 8, 2019

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