Client Testimonials
"TFWA and Essential Communications have a long standing successful partnership, which covers several aspects of our relationship in particular with the trade media but also with other related media. It is very important - and even essential! - for TFWA to get the best possible coverage for its global events (exhibitions and conferences). Ours is a fast moving global industry and such a co-operation helps us better share knowledge and information to the benefit of all stakeholders. We are delighted to witness the development of this web site and we wish Rowena and Kate an even greater level of efficiency and effectiveness in the development of their activity."
Olivier Charriaud, CEO, TFWA | "In any specialist market sector it's good to have a pr company with a specific knowledge and understanding of how the trade media work within it. Essential Communications provides us with that knowledge and understanding and consequently helps us maximise the editorial opportunities available."
Sara Muraoka, Director of Marketing, Hawaiian Host
"Effective media relations is playing a vital role in MCM's strategy to re-establish itself as a high profile luxury leathergoods company in the global market place. Our appointment of Essential Communications to assist us in achieving that goal within the travel retail sector has definitely been the right move, enabling us to successfully build our image and profile with and where it matters. We are now looking to extend EC's remit into other market areas."
Gerry Munday, Global Travel Retail Director, MCM | "Our relationship with EC has been very beneficial to Maui Jim. With their help, we have generated significant awareness of Maui Jim as a player in the global travel retail business in very short order. EC has provided excellent service and is very responsive to our public relations needs."
Chris Abbruzzese, VP Marketing & Customer Care, Maui Jim Sunglasses | "Essential Communications has acted as an important tool in our trade communication strategy since 1995. With both general trade press releases and new product launch communication, Essential Communications has done excellent work in ensuring that NITR has enjoyed consistently good press coverage for more than a decade."
Ian Robertshaw, Head of Sales, Nestlé International Travel Retail
"Scorpio Distributors appointed Essential Communications in 2006 as part of an upgraded marketing strategy. We have been extremely impressed with the results they have achieved in a short space of time, dramatically improving our editorial coverage across the trade sector in which we operate. They provide us with a friendly, efficient, pro-active service and, certainly for Scorpio, represent excellent value for money."
Stuart McGuire, Managing Director Scorpio Distributors Ltd | "PG Brogan is a small but serious player in the liquor market, passing sales of 100,000 cases for our Brogans Cream Liqueur this year. Much of our domestic growth has come through travel retail distribution, so it is extremely important to us - building the brand internationally and acting as a stepping stone into local markets. The work that Essential Communications does on behalf of Brogans is vital in creating brand awareness and raising our profile within the industry, thus helping us to achieve our sales and distribution goals."
Pat Brogan, PG Brogan and Company
"At CLS Remy Cointreau we have an efficient corporate press service which handles overall brand publicity. However travel retail is a distinct market with its own requirements and its own trade publications. EC looks after this market effectively on our behalf and provides travel retail journalists with up to date and accurate information about developments at Remy Cointreau."
Pascale Dubos, Trade Category Manager, Global Travel Retail, CLS Remy Cointreau. |
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