Client Testimonials
"TFWA and Essential Communications have a long standing successful partnership, which covers several aspects of our relationship in particular with the trade media but also with other related media. It is very important - and even essential! - for TFWA to get the best possible coverage for its global events (exhibitions and conferences). Ours is a fast moving global industry and such a co-operation helps us better share knowledge and information to the benefit of all stakeholders. We are delighted to witness the development of this web site and we wish Rowena and Kate an even greater level of efficiency and effectiveness in the development of their activity."
TFWA
"Essential Communications has been instrumental in us achieving the higher profile that we seek as we continue to build the business globally. The profile is essential to us in securing the confidence of both new and existing cruiseline customers as well as the various constituent elements of the supply chain in all of the various territories in which we operate. From trade press to corporate profiles, from interviews with the main department heads to national assistance with our recruitment drive, Essential have been totally professional and innovative in their approach.” Harold Gittelmon, Managing Director, Harding Brothers Retail Ltd | "The support that we have received from Essential Communications has exceeded our expectations. Having sold successfully into travel retail channel for many years, we enlisted Essential Communications in early 2010 to develop a focused travel retail PR campaign. Our existing customers are delighted and within weeks we gained new customers as a direct result of our PR. We continue to be impressed with the depth of knowledge and contacts that Essential Communications has been able to share with us."
Rebecca Harwood Lincoln, Global Travel Retail Director, Polaroid Eyewear
"Effective media relations is playing a vital role in MCM's strategy to re-establish itself as a high profile luxury leathergoods company in the global market place. Our appointment of Essential Communications to assist us in achieving that goal within the travel retail sector has definitely been the right move, enabling us to successfully build our image and profile with and where it matters. We are now looking to extend EC's remit into other market areas."
Gerry Munday, Global Travel Retail Director, MCM | "Essential Communications has acted as an important tool in our trade communication strategy since 1995. With both general trade press releases and new product launch communication, Essential Communications has done excellent work in ensuring that NITR has enjoyed consistently good press coverage for more than a decade."
Ian Robertshaw, Head of Sales, Nestlé International Travel Retail
"Scorpio Distributors appointed Essential Communications in 2006 as part of an upgraded marketing strategy. We have been extremely impressed with the results they have achieved in a short space of time, dramatically improving our editorial coverage across the trade sector in which we operate. They provide us with a friendly, efficient, pro-active service and, certainly for Scorpio, represent excellent value for money."
Stuart McGuire, Managing Director Scorpio Distributors Ltd | "Essential Communications play a key role in our marketing strategy. They have very successfully raised our profile within the industry, getting us publicity and exposure in all of the trade publications on a regular basis. Their pro-active approach really does make us focus on our image, which in turn has helped our growth. Money well spent on an area we had previously neglected." Nigel Caddick, Managing Director Wizz
"I have worked with Essential Communications since it was first established in 1996. The company has always been the mainstay of a proven successful marketing strategy for the various companies I have been involved with. In working with Morgan & Oates for the last three years, EC has helped us to develop and establish a solid brand image within the Travel Retail sectors. Excellent editorial coverage, assistance with activities at exhibitions, and full assistance with Web site developments has ensured that Morgan & Oates is well respected in the Travel Retail arena. I would not hesitate to recommend their services." Jeannie Archer, Managing director, JA Associates Ltd | | "I don't know why everyone doesn't use Row at Essential Communications. Fast, efficient, and makes sure that everything is done in the right way, is in front of the right people and in time for publication. Row has become a vital tool in our communication strategy and we are delighted to be working with her." Ian Taylor, Global Marketing Manager, William Grant & Sons |
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